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Art of Collecting data for your Customer Experience
Data is increasingly becoming more important for customer experience but the quality of data has a more crucial role to play in this. So, it is important to learn the Art of Collecting the right data for your Customer Experience. Are you gathering the right type of customer data? Do you know, a truly effective database needs to recognize the type of data it’s collecting, as well as its value. So, let’s have a look at 3 most important types of data and how it is collected.
Customer Identity Data: This is one of the most basic but very essential forms of data. By collecting the customer’s identity data, we are able to uniquely profile the individual with the basic information required to build a foundation, along with whatever contact details needed to reach out to them. Once the buyer persona is comprised, communication can be customized and personalized to their particular niche throughout their specific stage in the customer journey. Typically, most businesses are already collecting this type of data when customers enter their payment details upon check out, sign up for a newsletter, or voluntarily hand it over in order to receive a product, service, or incentive.
Quantitative Data of Customers: Once you are done with knowing the customer on an individual level, it’s important to understand how the customer is interacting with your brand and business with the help of measurable operational data, or quantitative data. Quantitative data is the data or information collected throughout the customer journey, right down to discovery details, numerous channel interactions, and conversion-specific steps that led to the purchase.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/the-art-of-collecting-the-right-data-for-your-customer-experience/
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