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Customer-Centric Approach to Digital Transformation Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you! Businesses have begun realizing they need to evolve and innovate to survive in a fast-paced, competitive landscape.

Martech Interview with Gavin Jordan-Smith on Technological Changes SVP, RICOH Graphic Communications Gavin Jordan-Smith underlines the four technological changes in an Martech Interview on technological changes in the marketing technology arena. He brings to light the techniques of delivering customer experiences for business growth.

Martech Interview with Nick Jordan on Marketing Technology Founder & CEO of Narrative, Nick Jordan throws light interview with Martech on marketing technology shaping the business arena. He shares his insights on Martech development with the rise of online businesses. The data-driven forces are nothing but power of the martech industry insofar that you can do a number of things now that were very hard to do before the proliferation of data and the way we conduct business today.

MarTech Event - Marketing Technology Expo 2021 MarTech Cube are proud to announce our partnership with Marketing Technology Expo. Following the government’s safety guidance, the Marketing Technology Expo is pleased to announce its return to ExCeL London on the 16th & 17th November 2021. Marketing Technology Expo 2021 brings together innovative exhibitors, expert-led, CPD accredited seminars, and interactive masterclasses, making an unmissable 2-day event.

Top Sales Enablement Platforms for year 2021 Sales enablement is also important because it can help in elevating B and C level sales executives up a tier to optimize their individual contributions to the company. In a traditional sales model, sales managers invest in their top 20% of executives that are delivering 80% of the sales team’s quota.

Customer Engagement Marketing Strategies MartechCube brings to you the most exquisite Customer Engagement Strategies and will make sure that you climb the success ladder all the way to the top! Can you take a couple of minutes and think, who is the biggest asset in a business? Well, it is a customer.

Tips to optimize your voice search By January 2018, there was an average of one billion voice searches each month, demonstrating that voice search is undoubtedly on the rise. But it is important to remember that voice search SEO and traditional website SEO are not same. Therefore, some factors that affect the rankings of a website may or may not have the same effect on voice search and vice versa.

Best Video Marketing strategy 2021 Businesses can no longer get by using text-based content and images alone, nowadays, that is less appealing and less engaging for consumers who are overwhelmed with live streaming, interactive 360 videos, augmented reality (AR), etc. Video Marketing is being widely accepted by marketers, so to help you in using video marketing techniques effectively, we are here with Video Marketing Strategy 2021.

Art of Collecting data for your Customer Experience Data is increasingly becoming more important for customer experience but the quality of data has a more crucial role to play in this. So, it is important to learn the Art of Collecting the right data for your Customer Experience. Are you gathering the right type of customer data? Do you know, a truly effective database needs to recognize the type of data it’s collecting, as well as its value.

Data Management Platforms 2021 A new report from Demandbase shows increased investment in ABM for B2B marketers over the next few years. But while ABM is growing in popularity and may even be a new form of marketing automation, most B2B marketing teams are still side-stepping the massive data management problem festering just below the surface — and it’s only going to get worse if we don’t address it.

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